Data Visualization Projects
Transforming complex data into insightful visualizations for better decision-making.
Customer Segmentation Analysis
Interactive visualization of customer purchasing patterns and segmentation analysis using D3.js.
View Code
Customer Segmentation Visualization
Visualizing customer segmentation trends using interactive charts built with Chart.js.
View Code
Customer Segmentation Analysis
• Data Cleaning and Preparation:
Converted date from integer to datetime, removed salsas and outliers from QVI_purchase_behaviour.csv and QVI_transaction_data.xlsx.
• Customer Segmentation Analysis:
Identified top sales contributors: Budget older families, Mainstream young singles/couples, and Mainstream retirees. Older families buy the most packets per customer; Mainstream young singles/couples have the largest population.
• Mainstream Young Singles/Couples Preferences:
Prefer Kettles chips and 175g packets across segments; 28% more likely to buy Tyrells chips and 32% more likely to choose 270g Twisties packets compared to other segments.
